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May 12, 2008
19:27
Best brews Intern Search Continues
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So I am still pouring over videos from the applicants and I am setting up interviews to make sure we get the most passionate beer lover out there. Keep looking back on www.fourpoints.com/beer where we will announce the finalists soon. I should also have some pics soon from the Craft Brewers Conference and from the [...]
April 09, 2008
11:22
The Search Continues…
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It has been a few weeks since Four Points by Sheraton and I announced we were looking to get me some professional help. That is, we are looking for a Best Brews Intern to help me taste beer. I’m sure I’ll be able to pass along some knowledge, so if you are looking for a [...]
March 26, 2008
13:27
One Year and the search for an intern
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What a crazy year. Aside from wearing a kilt at the largest beer fest in the US, I went to Oktoberfest, hosted beer dinners, and sampled hundreds of Best Brews. Of course, this all took a huge amount of time. What it actually came down to is me having more beer then I could taste. [...]
March 12, 2008
13:39
St. Pats, Beer for your dogs, and for your Health
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One of the best holidays in the world is coming up soon. I’m sure all of you have plans to drink some Smitties, and enjoy the party that is St. Pats Day. I know I am getting fired up to do a little bar hopping and tasting of different brews. Of course, I am not [...]
February 28, 2008
14:43
Beer Drinker of the Year
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Congratulations to Matt Venzke from Yorktown, VA. Matt won the 2008 Beerdrinker of the year award last Saturday at Wynkoop brewery in Denver, CO. I was on hand to see Matt’s historic win, and cheer him on. Matt won convincingly and should be proud to wear the title for the next year. [...]
February 26, 2008
12:20
SAVOR!
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The Brewer’s Association (BA) has a new event coming up. It is called SAVOR and it should be a wonderful beer and food dinner that should arouse and excite your taste buds. You can find the details here. 48 breweries (and brewers) are participating from all across America so it should be a lot of fun. [...]
February 05, 2008
15:15
Looking for recipes?
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As the Chief Beer Officer for Four Points by Sheraton, I am constantly looking for ways to work beer into our menus in fun ways. Lately I have been trying to cook up some desserts and breakfasts with beer. While I have had limited success, (I’m not a trained pastry chef after all) I have [...]
January 21, 2008
12:23
Beer with Dessert
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I’ve been cooking a lot lately, trying to develop a few recipes that I hope can make it onto Four Points by Sheraton Hotels restaurant menus. Since I am certainly not a chef by trade, I think it is a good idea to let each hotel develop their own menu items, but I like to know what [...]
January 14, 2008
13:06
Big Beers, Belgians and Barleywines
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Went to Vail this last weekend for the aforementioned Big Beers Festival. This is the festival’s eighth year, but only my first. What a wonderful assortment of beer and beer enthusiasts. The dinner the night before the festival was hosted by Tomme Arthur of Port Brewing fame and Doug Odell, who is in charge of all the [...]
January 01, 2008
16:29
Beer and Health…and Costco
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I know its been awhile since I last wrote, but with all the wonderful holiday food, I have been in a bit of a stupor. Now that I have sufficiently earned the nickname “chubby” that a “friend” gave me, I feel I can go back to my regular schedule of working out, drinking beer and [...]
November 28, 2007
16:43
Turkey and Beer
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I was just eating a leftover turkey sandwich, and I got to thinking about the best beer to have with the holidays. As I sat there pondering, I realized that very little attention has been given to beer and leftovers. One of the reasons Thanksgiving is one of my favorite holidays, isn’t because I get [...]
November 15, 2007
18:44
Of hops and other things…
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Not to start with bad news…but I wanted to let all you fans of great beer know about some changes in the brewing world that are going to be affecting you in the near future. The prices of barley and hops have skyrocketed lately. This years crop of hop flowers had less land [...]
October 30, 2007
20:54
GABF Video
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As promised, here is my video from the GABF. Four Points by Sheraton set it up so I could open the fest with the founder, Charlie Papazian. Enjoy. I also wanted to let you guys know about some great winter seasonals that are just now coming out. First, the Spruce Goose from [...]
October 24, 2007
13:12
GABF
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The Great American Beer fest is over and it was awesome. 2793 beers were judged (not all by me) and the winners were announced last Saturday. The judging was a busy experience. I can say that I tried more beer while judging than I did on the floor, and there was plenty [...]
October 17, 2007
12:10
Oktoberfest Video
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The Great American Beer Festival just ended so I’ll have some fun and funny (picture me in a kilt) pictures soon, but for now, watch this video of Oktoberfest I made.
October 06, 2007
18:33
On to Brussels
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I’m not sure it was the smartest thing to follow a trip to Oktoberfest with a trip to Brussels. I don’t think I was too crazy in Munich with the amount of beer I had, but even if you don’t have a lot of beer on any given day, 6 days in Germany during Oktoberfest [...]
October 03, 2007
23:34
Oktoberfest (again…)
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It has been a few days since my last post, but I have a good reason for not writing. I have been making plenty of new friends and having a lot of beer with them.The beer here is particularly easy to drink, because the carbonation is intentionally kept low and it is served slightly [...]
September 27, 2007
3:13
Oktoberfest!
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Guten Tag, Greetings from Germany! I’m in Munich (or München as it is known here) for Oktoberfest. Every year the Oktoberfest is held in late September and Early October to celebrate the marriage of Crown Prince Ludwig to Princess Therese of Saxe-Hildburghausen which took place almost 200 years ago in 1810. Hopefully I [...]
September 10, 2007
15:05
Happy Hour, Four Points by Sheraton, Denver, CO
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14:41
First Blog
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Fellow Beer Lovers,

Welcome to the launch of the new Four Points by Sheraton, Chief Beer Officer Blog. So, after a long search by the Four Points team I finally got the CBO position. I can’t believe that I am the first person to ever have this job, and I am really excited. Just a few months ago I was thinking about how awesome this job would be and now that it has started, I can see I was right. I have plenty of great stuff planned for the coming months, and luckily some things I’ve already been able to get started on.

Just a few weeks ago, I hosted a Happy Hour beer & food pairing at the Four Points by Sheraton in Denver, CO. You can check out some of the picks of this awesome event by clicking here. We had well over one hundred people and everyone had a great time. There was talk of throwing some Brewers Association members in the pool. The entire night was amazingly fun and I am already getting excited about the next one. I’ll be hosting more of these in the coming months so check back here to find out all the details. And when I come to your neighborhood, make sure you don’t miss out on all the fun, food and of course tasty local beer.

I also just got done talking with the Los Angeles Times. The interview should be in the Sunday Business section soon. I can’t tell you how great all the publicity has been. In fact I have even started getting recognized when I go to better beer bars. It’s also incredible that such a publication recognizes the importance of craft beer and even happier to be the one to tell people about it.

Another cool part of the job so far has been getting to help the Four Points Food and Beverage Team with their Best Brews training program. I made a few suggestions and everyone seems happy with the results. Each hotel has now focused their selection of beers to make sure you get the best regional and national craft beers. In addition, each hotel’s Beer Ambassador can now answer any question you might have about ales and lagers. The next time you walk into a Four Points, check out the selection, grill the best brews ambassador and let me know what you think.

Of course it is not all work there are some perks too, like beer getting shipped right to my door. I thought I had life good before but now I’m the most popular guy on the block. All that initial jealousy from my friends has turned into a fun way for me to meet new people. After all, what better way to share all this beer than to invite new friends over to drink it?

Oh, and there was also the amazing experience of shooting a commercial with Michael Ian Black. Once the editors are done putting all the final touches on it I’ll make sure to post it here for you guys to check out. (You can tell me if I’m a good actor or not). I’ll also throw in some of the hysterical out takes.

Make sure you keep coming back to [fourpointscbo.com] . I’m going to be bringing you some behind the scene tours of breweries throughout the US, interviews with world class brewers, pics and highlights of Oktoberfest and the Great American Beer Festival, plus information on new release beers (and what they taste like). These will be beers that I’ll be the first to tell you about, before anyone else even knows they are brewing. So not only will I get to give you lots of info, but they’ve given me a camcorder so I can get it all on tape. So, bookmark this page and don’t forget to book your next hotel stay at a Four Points. After all, I just might be there to buy your next round.

Cheers!

Scott Kerkmans

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